Petfinder, the largest pet adoption website, and Nestlé Purina Petcare, its parent company, wanted to help support new pet parents and decrease adoption returns. Collaborating with the creative team at CheckMark, we developed a series of informative emails sent to parents of newly adopted Petfinder pets. The series featured helpful articles, which I wrote, on topics such as introducing your new dog to the family, choosing the right pet food, obedience training and litter box problem solving.

Petfinder - New Adopter Email Series

Design and development by CheckMark

Petfinder - New Adopter Email Series - 2

Design and development by CheckMark

Petfinder - New Adopter Email Series - 3

Design and development by CheckMark