Client: Innova®/ P&G Pet Care

Client: Innova®/ P&G Pet Care

Innova, a pioneer brand in the natural pet food sector, launched Nature’s Table, a new grain free line inspired by the farm-to-table movement. This video, which I wrote and helped produce, introduced the product and highlighted its commitment to ingredient source...
Client: Innova®/ P&G Pet Care

Client: Innova®/ P&G Pet Care

Innova, a natural pet food brand owned by P&G Pet Care at the time, developed a new line of grain-free dog and cat food inspired by the farm-to-table movement. It needed a name and packaging that conveyed the products’ high-quality, farm-fresh ingredients....