Innova, a natural pet food brand owned by P&G Pet Care at the time, developed a new line of grain-free dog and cat food inspired by the farm-to-table movement. It needed a name and packaging that conveyed the products’ high-quality, farm-fresh ingredients. “Nature’s Table” was born from my brain, as was all the copy on its unique, eye-catching packaging.

Innova - Nature's Table Packaging

Design by Brighton Agency

Innova - Nature's Table Packaging - 2

Design by Brighton Agency