Elite provides continuing education courses for licensed massage therapists. This campaign used postcards and emails to communicate Elite’s benefits, class schedules and deadline reminders. The campaign’s overall concept tapped into an audience insight that many therapists often felt undervalued as professionals. The headline is written as a thank you from their client, with the supporting message that when you learn from the best, your clients will thank you.
Design by Elite Continuing Education.
Design by Elite Continuing Education.