Client: Elite Continuing Education

Client: Elite Continuing Education

Elite provides continuing education courses for licensed massage therapists. This campaign used postcards and emails to communicate Elite’s benefits, class schedules and deadline reminders. The campaign’s overall concept tapped into an audience insight that many...
Client: Innova®/ P&G Pet Care

Client: Innova®/ P&G Pet Care

Innova, a pioneer brand in the natural pet food sector, launched Nature’s Table, a new grain free line inspired by the farm-to-table movement. This video, which I wrote and helped produce, introduced the product and highlighted its commitment to ingredient source...
Client: Love Noir Wine

Client: Love Noir Wine

The talented folks at Mio, a local strategy and design agency, asked for my help brainstorming and writing a pitch for Love Noir Wine’s 2017 programming. The resulting pitch excited the client and landed them ongoing business.
Client: Grey Goose® Vodka

Client: Grey Goose® Vodka

To celebrate its sponsorship of the 2015 Kentucky Derby and Kentucky Oaks, Grey Goose® Vodka created a promotional co-pack that included a commemorative glass. Written in the Grey Goose® brand tonality, the back panel copy celebrates the partnership and invites the...
Client: Innova®/ P&G Pet Care

Client: Innova®/ P&G Pet Care

Innova, a natural pet food brand owned by P&G Pet Care at the time, developed a new line of grain-free dog and cat food inspired by the farm-to-table movement. It needed a name and packaging that conveyed the products’ high-quality, farm-fresh ingredients....